Sexual violence prevention for families and whānau

MSD is investing in early prevention approaches that strengthen the ability of parents and caregivers to keep tamariki safe from sexual violence.

From July 2026 we are funding community-based workshops across Auckland, Wellington, Canterbury and Hawke’s Bay to build knowledge, confidence and practical skills for whānau.

This initiative focuses on building practical skills, knowledge and confidence so that the adults closest to children can recognise risks early and take action.

Why early prevention matters

We are focusing on parents of young children because early support makes a lifelong difference.

Building skills and awareness early:

  • helps prevent harm before it happens 
  • strengthens protective relationships 
  • reduces the likelihood of future sexual violence 

This aligns with New Zealand’s broader approach to preventing family and sexual violence by acting early and supporting whānau.

Why we focus on parents and caregivers

Research shows prevention is most effective when adults closest to children are equipped with skills to recognise grooming, respond early, and create protective environments.  

Parent focused prevention protects children through two pathways:  

  • Directly - increased supervision, awareness, and reduction of risky situations 
  • Indirectly - through stronger relationships, open communication, and confidence to respond to concerns or disclosures 

Research shows children are safest when the adults around them have the knowledge and confidence to act early. By supporting parents and caregivers, we help create safer everyday environments for children.  

Through this initiative, parents and caregivers will:

  • feel more confident recognising and responding to risks
  • have practical tools to support their children’s safety
  • be better equipped to have open, age-appropriate conversations
  • know what to do if something doesn’t feel right

Working together across government

MSD is working alongside the Accident Compensation Corporation (ACC) to ensure prevention efforts are aligned. 

ACC’s national Little Matters campaign focuses on raising awareness about child sexual abuse and supporting whānau to create safer environments. 

Together: 

  • National campaigns help build awareness and shared understanding 
  • Community workshops provide practical skills and support local conversations 

This combined approach strengthens prevention outcomes for children and families.