The Beehive building

Growing family violence prevention – Budget 2022

The Government is continuing to invest in innovative community-led and national social change initiatives that will work together to reduce the factors that cause harm and enhance the factors that support wellbeing.

This initiative is part of a whole-of-government Joint Venture package of $114.52 million over four years to prevent and respond to family violence and sexual violence.

This initiative invests $37.625 million over three years to grow community capability, trial new and innovative prevention approaches, and shift the attitudes, beliefs, norms, and behaviours that sustain violence.

  • This funding will strengthen and expand MSD’s current prevention work programmes:
    • E Tū Whānau: a kaupapa Māori initiative to positively change behaviour, attitudes, and norms to improve wellbeing and reduce family violence
    • Pasefika Proud: a social change initiative grounded in Pacific values, working with eight key Pacific nationalities in New Zealand to prevent family violence
    • The Campaign for Action on Family Violence (including the It’s not OK campaign): a social change initiative focused on supporting positive behaviour change for men using violence.
  • It will also support the development of three new prevention approaches for:
    • Ethnic communities
    • Elder abuse
    • The #LoveBetter youth campaign.

This investment will enable MSD to test, learn, strengthen, and further evaluate what works well and makes a positive difference for families, whānau and communities in Aotearoa New Zealand.

  • This initiative is focused on delivering on the following Te Aorerekura actions:
    • Action 21: Deliver prevention initiatives: Campaign for Action on Family Violence, E Tū Whānau and Pasefika Proud as well as for other population groups including older people
    • Action 23: Develop prevention programmes for ethnic communities.
  • The long-term outcomes of this initiative include:
    • Improved safety and wellbeing for families, whānau and communities
    • Increased family and whānau stability and decreased impact on children
    • Reduction in family violence and sexual violence, including the intergenerational transmission of violence.

Costs (operating)





2025/26 and outyears



$12.635 million

$13.295 million

$11.695 million


$37.625 million